When Is Black Friday In 2025, Black Friday is on November 28. That’s later than usual. Based on what usually happens, here is what we think the sales will be like.
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You asked, “When is Black Friday 2025?” It falls on November 28th. It’s always the Friday right after Thanksgiving, which makes it one of the biggest shopping days of the year.
Lost in the endless Black Friday sales? Black Friday 2025 You’re not alone. As discounts now pop up weeks in advance, it’s tough to know where to look. Let our 2025 guide be your map to the season’s best offers.
Major Black Friday Sale Start Times 2025
The official sale dates for Black Friday 2025 have not yet been released by major retailers.
Don’t see a sale yet? Check back later! We’re refreshing this list as new information comes in
Past Black Friday Dates
- Black Friday 2016 was on Friday, Nov. 25, 2016.
- Black Friday 2017 was on Friday, Nov. 24, 2017.
- Black Friday 2018 was on Friday, Nov. 23, 2018.
- Black Friday 2019 was on Friday, Nov. 29, 2019.
- Black Friday 2020 was on Friday, Nov. 27, 2020.
- Black Friday 2021 was on Friday, Nov. 26, 2021.
- Black Friday 2022 was on Friday, Nov. 25, 2022.
- Black Friday 2023 was on Friday, Nov. 24, 2023.
- Black Friday 2024 was on Friday, Nov. 29, 2024.
Future Black Friday Dates
- Black Friday 2026 is on Friday, Nov. 27, 2026.
- Black Friday 2027 is on Friday, Nov. 26, 2027.
- Black Friday 2028 is on Friday, Nov. 24, 2028.
Black Friday Predictions 2025
Black Friday 2025 Get ready for the future of shopping. These are the Black Friday 2025 trends you won’t want to miss. Whether you’re hunting for online doorbusters or the best in-store deals, this year’s innovations are designed to delight every shopper.
1 ) Black Friday Sales Continue To Start Early In The Season
The “Black Friday creep” we’ve witnessed over the past few years is now a permanent fixture of
- Last year, major retailers like Amazon, Target, and Walmart launched major sales events as early as October.
- Many retailers launched their Pre-Black Friday Sales in early November.
- Many stores released their official Black Friday deals several days before Thanksgiving.
2 ) Feeling The Effects Of Tariffs
Black Friday 2025 This year’s tariffs have left many shoppers with questions, and their impact is expected to extend to Black Friday 2025. While the full effects are still uncertain, shoppers should prepare for:
- Expect higher prices on many popular holiday gifts this season.
- Popular items may sell out more quickly or face limited availability.
Protect yourself from higher prices and low stock by starting your research and shopping early.
3 ) AI-Assisted Holiday Shopping
Black Friday 2025 AI has become a dominant force in 2025, fundamentally changing how bargain hunters shop. In fact, over half (54%) of shoppers plan to use AI tools to compare prices, hunt for deals, and receive personalized product recommendations.
Retailers are also deploying emerging AI to deliver hyper-personalized product suggestions and perfectly timed offers.
4 ) More Mobile And App Black Friday Shopping
Investments in mobile shopping are yielding clear returns, with a growing share of Cyber Week sales being placed on smartphones each year.
According to Adobe, a record 57% of online sales came through mobile devices last Cyber Monday. To capitalize on this trend, retailers are increasingly offering app-exclusive discounts to drive engagement and sales.
5 ) Retail memberships take center stage for the holidays
Retailer loyalty programs have become a goldmine for Black Friday shoppers, offering members early access, exclusive deals, and special perks not available to the general public.
Major retailers have strategically tiered their exclusive offers. While Amazon, Best Buy, and Walmart reserved their best deals for paid membership programs (like Prime and My Best Buy Total), Target leveraged its free Target Circle rewards program to grant exclusive access, appealing to a broader audience.
Black Friday 2025 Based on these trends, expect retailers to once again reserve their best Black Friday deals for members. To ensure full access, we recommend signing up for key programs like Amazon Prime, Target Circle, and Walmart+ well before the holiday rush begins.
What Will Retailers Do For Black Friday 2025?
When it comes to Black Friday, Black Friday 2025 the strategy is simple: go where the deals are biggest. The undeniable champions of deep discounts are the major retail giants. These industry leaders consistently offer the most competitive Black Friday deals, often using blockbuster items as loss leaders to draw in massive crowds and kick off the holiday shopping season.
The best part? You don’t have to fight the crowds to get these deals. The savvy shopper’s move is to watch these retailers closely from home.
Stay ahead of the sales and never miss a deal! For all the latest offers, leaked ads, and confirmed sale notices, bookmark our hub Black Friday Deals X
👉 https://blackfridaydealsx.com/
Black Friday 2025 Based on last year’s trends, here are our predictions for the product categories that will see the deepest Black Friday discounts.
Amazon
Following last year’s pattern of an early November 21st start, Black Friday 2025 we expect Amazon’s 2025 Black Friday sale to feature major discounts on:
- Amazon devices
- Popular tech like headphones and speakers
- Toys
- Beauty products
Beyond physical goods, Amazon consistently offers standout savings on its own digital services, including Audible memberships and Prime Video channels.
Best Buy
Following its extended sale last year (November 21-30), we expect Best Buy’s 2025 Black Friday event to feature major deals on:
- TVs
- Video game consoles
- Headphones and speakers
- Tablets
Home Depot
The Home Depot typically spreads its savings throughout November. Last year’s sale, for instance, ran from November 7th to 28th.
- Holiday decor
- Appliances
- Tools
- Home improvement essentials
JCPenney
JCPenney traditionally launches its Black Friday sale well before Thanksgiving. Following last year’s pattern (Nov. 22 – Dec. 1), expect its official ad to showcase deep discounts on
- Apparel and accessories
- Home goods
- Jewelry
- Toys
- Beauty products
Kohl’s
Kohl’s Black Friday sale last year ran from November 24th to 29th. During the event, shoppers earned $15 in Kohl’s Cash for every $50 spent on key categories like
- Apparel and accessories
- Home goods
- Jewelry
- Toys
Macy’s
Last year’s Macy’s Black Friday ad scan confirmed an early start several days before the main event. This year, expect significant savings on
- Designer apparel
- Jewelry
- Fragrances and beauty
- Home goods
Target
Target’s Black Friday ad scan last year revealed a full week of deals, featuring standout bargains on
- Video game consoles
- TVs and tablets
- KitchenAid stand mixers
- Christmas decorations
Important to note: Target has discontinued its generous competitor price match policy. Effective now, price matches are only offered for items sold in Target stores and on Target.com.
Walmart
Walmart structured its last Black Friday sale into three distinct events throughout November. This year, expect its deals to feature products like
- TVs
- Earbuds
- Apple Watches
- Toys
- Small home appliances
What Black Friday Deals Will We See in 2025?
Before you start planning, read our Black Friday vs Cyber Monday comparison to know which day has better offers.
Want early access to discounts? Check our Insider Hacks for Shopping Black Friday Deals Early.
Don’t miss Menards Black Friday — one of the earliest stores to drop their ads.
Stay connected with the latest Black Friday news and deals — follow us on YouTube for real-time deal updates and shopping guides.
You can also explore our collections and shopping ideas on Pinterest — perfect for saving your favorite deals and gift ideas.
